At Primrose, we embrace a fresh ideology – a reinterpretation of the environment in which elders live – from institutional living – to a setting that promotes relationships, includes spontaneity, and builds confidence – where elders are honored and cherished.
Our philosophy is centered around the common-sense idea that human beings thrive in radically-relational, community environments. We’re dedicated to changing the culture of caring for our elders by creating long-term care homes that are relationship-rich, promote growth in the individuals who live and work there, and foster an atmosphere that believes all life is worth living.